Free Apps and Plugins for Writing Your Own Content
If you are managing your own website updates, blog posts, or social media profiles you’ll no doubt be doing a lot of your own writing and marketing. The best advice I can give is hire a professional copywriter. They are expert communicators and writing about your business is what they DO. They know how to craft your copy to help bring in more organic search results in addition to helping deliver your brand’s voice in a way that your customers can understand.
BUT if you’ve combed through your budget twice and still can’t manage to make a copywriter fit then here are some resources for you. These are my top 5 time savers and annoyance eliminators for my own content writing. These tools won’t necessarily make your writing better but they will make writing easier.
This in-browser app will spell check and grammar check your writing as you’re writing it or you can begin a new document in a separate tab. There is a paid premium version but the free does a great job of catching all the little spelling errors that could make you look like a jerk and catches grammar issues that Microsoft Word doesn’t always see. Grammarly also displays character count, word count, estimating reading time, estimating speaking time, and a convenient synonym suggestion recommendation list whenever you highlight a word.
What words do you need to capitalize when you are writing a headline? All of them? Only half but only if it’s a full moon? If you can’t remember the rules this nifty site will do it for you. Copy and paste or type in the text box and it will automatically adjust your capital letters. You can choose between 6 different writing styles such as Chicago Manual of Style or AP Style rules.
One of the lesser known apps in Google’s G Suite, Google Keep is great for jotting down small notes, saving website URLs, creating doodles, and managing your to-do lists. You can also collaborate and invite others to share your notes. This Google app works between your desktop and your smartphone. I find it particularly useful/timesaving for jotting down hashtags for Instagram posts while on my desktop and having them synced to my phone and ready when it comes time to post. You can also install this as an in-browser app. Highlight some text and right click you’ll see an option to ‘Save selection to Keep’. Kinda cool when you’re in your research stage.
This tool is specifically for your website content. Yoast.com will have a lot of helpful articles on your website’s Search Engine Optimization (SEO) in general and deliver regular tips in their newsletter but what is particularly useful is the WordPress plugin. If you are able, get the premium version. If not, the free version is still pretty valuable. Define your keyword and Yoast will analyze the content on your page and generate a list of improvements.
Plus Books to Read to Be a Better Writer
I first bought the audible version but then decided to buy a physical copy as well. It had so many valuable resources listed and I wanted to be able to quickly reference them. This book is loaded with best practices from blog length, general writing wisdom, and major do’s and don’ts of writing.
This book will help you to find your audience and use engaging, valuable storytelling in your marketing content. It’s a good pairing with Everybody Writes.
Do you have any favorite tools you use in your copywriting? Are you already using one of these or have your own favorites? Please do share in the comments.
I hope your day is as awesome as you are,