Asking for a Review Email Template

Asking for a review can be a delicate matter. Read our previous article, “How to Ask for a Review by Not Asking for a Review” for more details. In this quick post, we are sharing a free email template to send to your clients for requesting a review. Be sure to change the names and URLs. It’s important to note, Yelp plainly states they don’t encourage asking directly for reviews but other review/testimonial websites recommend it.

Hi [CUSTOMER NAME],

We wanted to thank you so much for doing business with us. We value you as a customer and want you to know it’s because of clients like you that we are successful.

If you have time we would appreciate a review from you. Your feedback is important and will give new customer’s an idea of what to expect from us.

To leave a review, follow this [INCLUDE ANY SPECIAL INSTRUCTIONS].
[COPY AND PASTE THE URL HERE.]

All the best and please let us know if we can help you in the future.

Sincerely,
[YOU]

Open template as plain text for easier copy and pasting.

Remember, don’t send this at the same time as an invoice and do NOT offer a discount for a positive review. Offering a discount will lessen the integrity of the entire review system AND Yelp algorithms bots are likely to pick up on it. Something that is OK to ask when you are delivering the bill is if there were any areas that they thought you or your business could improve to make it a better experience for them. This will give you an opportunity to address any concerns or correct any oversights. Then you can consider asking them for a review.

Use discretion when you are selecting which clients to ask for a review. In a perfect world, every client is a dream and would give 5-star reviews every time. But chances are you’ve had one or two who wasn’t a good fit and might not leave the best testimonial for you.

I hope your day is as awesome as you are,
Maggie

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