The biggest mistake with social media that a small business can make is using it as an advertising platform. People hate ads. Just like in the old days when we used to change the channel or turn down the radio when a commercial came on, people will now scroll past your post, or worse, unfollow your … [Read more...]
How to Create a Logo for Your Small Business
There’s a lot of thought that goes into creating a unique, well-designed logo for your small business. Your logo is part of your visual branding package. It helps create trust with your client base. Even if you are just starting out, it communicates to people you are an established and a legitimate … [Read more...]
Which Social Media Platform Is Best for My Small Business?
Social media marketing has become a top growth tactic for many businesses because it allows you to connect directly with your consumers and potential consumers. You can deliver your message to a relevant audience and provide more personalized customer service. That’s all fine and good, but using … [Read more...]
How to Ask for a Review by Not Asking for a Review
My cousin and her husband just started a new business. Knowing how beneficial positive customer testimonials can be for a company, they asked a bunch of their friends to give them great reviews on Yelp. Unfortunately, the Yelpbots automagically suspected the reviews were fluffed and they were not … [Read more...]
Does My Small Business Need a Website?
After four separate people approached me with this question (or one similar to it) for their small business website I decided the quick answer would make a good blog post. Have you ever asked any of these questions? Where can I get a cheap website? Do I need a website if my business is really … [Read more...]